Saturday, September 18, 2010

You Heard it Here First: Press Release

Rock Your Bottom Concert:
A Free Family Event for a Cause

New Jersey, September 17th, 2010 —  A Life Unexpected, in volunteer partnership with The National Latina Health Network and Preschool of Rock, is proud to announce a fun, FREE family concert to benefit the  Community Food Bank of New Jersey, in support of the Huggies® Every Little Bottom Campaign

In 2010, a study commissioned by Huggies and Kimberly Clark showed that mothers are making choices between diapers and other necessities when they can't afford both. This study showed that one out of every three mothers in America has, at one point, struggled with diaper need, which is the struggle to provide babies with a basic need - diapers. Moms struggling with diaper need run out of clean diapers monthly or more often. Babies may be kept in wet, dirty diapers for extended periods of time or, in more extreme cases, made to wear used diapers which have been cleaned or dried out. Forty-three percent of mothers struggling with diaper need say they need 14 or more extra diapers per week to feel they have enough. Yet there is little help for these mothers and babies as many community-based organizations don't provide diapers.

After learning about the impact and prevalence of diaper need, Jason Maikos, the primary author behind the popular Old Bridge, New Jersey-based blog, “A Life Unexpected”, offered to lend his time and talent to support the National Latina Health Network’s local diaper drive efforts. A Biomedical Engineer who was laid-off due to corporate down-sizing in August 2009, Maikos has been blogging about his experience as a well-educated husband/father navigating the waters of a tumultuous economy. In his blog, Maikos writes,

            “Despite all of our concessions, we’ve been relatively fortunate. We could always provide food and a comfortable, safe environment for our family. …Many families have sacrificed basic necessities, such as food, electricity, and even shelter. One of the most over-looked sacrifices is diapers. When families have to choose between food, rent, electricity, or diapers, they are forced to cutback on this basic child necessity.”

Thinking strategically about how he can help New Jersey families struggling with diaper need, Maikos contacted Michael Napolitano, the founder of the Preschool of Rock, who readily agreed to support the cause.  Preschool of Rock’s original music, infectious energy and understanding of children brings happiness to tons of families in New Jersey and New York. “We give our students a moment to embrace, celebrate and create music in a fun and free atmosphere. We encourage investigation, discovery and creativity with different instruments, dancing, singing, drumming, strumming and lots of laughing out loud,” said Napolitano.  With Preschool of Rock on the stage, the Rock Your Bottom Concert is sure to provide attendees with an opportunity to celebrate life and community.

To reserve your spot go to:
Registration is quick and simple. 

Attendees are encouraged to donate an unopened package of diapers of any size to support the cause. It doesn’t have to be much (and it doesn't have to be Huggies) because every diaper helps. Of course, large boxes will be greatly appreciated as well.

Rock Your Bottom Concert hopes to contribute over 2,500 diapers to New Jersey families. All contributions will be donated to the Community Food Bank of New Jersey which distributes over 23 million pounds of food and groceries a year, ultimately serving 1,656 non-profit programs including 436 programs served by its Partner Distribution Organizations (PDOs). Through their combined efforts, they assist three-quarters of a million low-income people in 18 of New Jersey’s 21 counties.

Rock Your Bottom Concert is being facilitated in part by the leadership of the National Latina Health Network.  As a national partner in the Huggies ® Every Little Bottom campaign, the network is partnering with individuals and organizations across the country to increase awareness about the prevalence and impact of diaper deprivation and to help facilitate the implementation of diaper drives across the country.

Event details:

Date:               November 6, 2010

Time:              3:30 – 5:00 pm

Location:        Community Food Bank of New Jersey
                        31 Evans Terminal
                        Hillside, NJ 07205

Cost:               Rock Your Bottom Concert is FREE.  However, attendees are encouraged to donate an unopened package of diapers of any size to support the cause. All diapers will be donated to the Community Food Bank of New Jersey as part of the Huggies® Every Little Bottom Campaign.


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